Project
Overview on Orra
ORRA is a leading Indian luxury jewellery brand known for its high-quality diamond and gold jewellery. Renowned for exquisite craftsmanship and timeless designs, ORRA blends traditional artistry with modern aesthetics to cater to discerning customers across India.
Industry
Jewellery and Luxury goods industry
Type
Omnichannel
Timeline
5 months
Performance
(1st July 2025 – 31st Oct) VS (29th Jan 2025 – 30th June 2025)
Clicks Improvement
0%
CTR Improvement
0%
Ranking Improvement
0%
Approach
Audited ORRA’s website for SEO and luxury product positioning, optimized product and collection pages with high-intent jewellery keywords, implemented schema markup for rich results, improved site navigation and UX, and aligned content with seasonal launches and trends.
Outcome
Increased search visibility for jewellery keywords, drove qualified traffic and enquiries, enhanced site authority and structured data performance, and supported successful launches of new collections with measurable SEO impact.