Tanaya Khanvilkar

Marketing Strategist with a Technical Edge

IT engineer by degree, creative strategist by choice. I help ideas surface online. When good work gets buried, I focus on SEO, content strategy, and performance experiments that are grounded in how people actually search, scroll, and decide.

About

As someone who loves the internet a bit too much

I’ve seen great products underperform not because they weren’t good, but because the right people never found them at the right time. That’s where I come in. I help ideas surface by focusing on what actually deserves attention, testing assumptions early, and scaling what’s already working.

Over the last 7 months, I’ve worked with consumer brands, e-commerce platforms, and service businesses to improve visibility, engagement, and conversions using SEO, content strategy, and performance campaigns.

Services

What I do best

Digital Marketing

I plan and execute campaigns with a clear focus on user intent, distribution, and measurable outcomes, not just ideas that look good on paper.

Search Engine Optimization

I work on technical SEO, keyword strategy, and content optimization to improve visibility where it actually matters, especially for high-intent searches.

Social Media Marketing

I create content differently for each platform, because what works on Instagram rarely works the same way on LinkedIn.

Public Relations & Marketing

I focus on shaping brand narratives that feel consistent across channels and are easy for audiences and partners to understand and share.

Tools & Platforms I Work With

Skills that actually make me useful

SEO & Analytics

  • GA4 Icon Google Analytics (GA4) Analyze website traffic, user behavior, and conversions to optimize performance.
  • GSC Icon Google Search Console Monitor search performance and fix website issues to boost SEO.
  • Ahrefs Icon Ahrefs Track backlinks, keywords, and competitor SEO strategies for better ranking.
  • SEMrush Icon SEMrush Analyze SEO, PPC, and competitor data to improve digital visibility.
  • Screaming Frog Icon Screaming Frog Crawl websites to identify SEO issues and optimize site structure.

Ads & Marketing Platforms

  • Google Ads Icon Google Ads Create and manage paid campaigns to drive targeted website traffic.
  • LinkedIn Ads Icon LinkedIn Ads Reach professionals with targeted B2B advertising campaigns.
  • GTM Icon Google Tag Manager Simplify tracking setup and manage website tags without coding.

CMS & Web

  • WordPress Icon WordPress Build and manage dynamic websites with ease and flexibility.
  • Elementor icon Elementor Design visually appealing WordPress pages using drag-and-drop tools.
  • Shopify Icon Shopify Create and manage e-commerce stores with intuitive tools.
  • Magento Icon Magento Develop scalable e-commerce websites with advanced customization.

Tech & Development

  • Html Icon HTML, CSS Build and style websites with clean, responsive code.
  • Python Icon Python Automate tasks, analyze data, and develop web applications.
  • PHP Icon PHP Create dynamic, server-side web applications efficiently.
  • Java Script Icon JavaScript Add interactivity and dynamic features to websites.

Automation & Data

  • Power BI Icon Power BI Visualize and analyze data to make informed business decisions.
  • n8n Icon n8n Automate workflows and connect apps for seamless processes.
  • MS365 Icon MS365 Enhance productivity with Microsoft’s suite of office and collaboration tools.

Soft Skills

  • Communication Icon Communication I clearly convey my ideas and actively listen to others to ensure understanding.
  • Leadership Icon Leadership I guide and motivate teams to achieve our shared goals effectively.
  • Teamwork icon Teamwork I collaborate seamlessly with others to accomplish common objectives.
  • Problem Solving Icon Problem Solving I identify challenges and implement effective solutions efficiently.
  • Analytical Thinking Icon Analytical Thinking I analyze information logically to make informed decisions.

Projects / Client Work

Work that moved the needle

More Brands in My Journey

Partners I've worked for

Hobbies

What keeps me curious

Cube Solving

Cube Solving

3x3, 4x4, 5x5—the more complex, the better. There's something satisfying about patterns and algorithms.

DIY & Art

DIY & Art

Calligraphy, origami, making things with my hands. Creative outlets that don't require a screen.

Beach Lover

Beach Lover

Give me sand, waves, and a good book. The best ideas come when you're not trying to force them.

Food Exploration

Food Exploration

Always hunting for the next great meal. Food is culture, connection, and pure joy.

Acting

Acting

Bringing stories to life through expression and performance. A creative way to explore different perspectives.

Front-end Development

Front-end Development

Building interactive web experiences with a focus on design, structure, and smooth user flow.

Extracurricular & Leadership

Beyond the screen

Started as PR Executive, ended up as PR Head of the Student Council. That journey taught me more about persuasion, communication, and getting things done than any course could.

I've organized events that brought hundreds together, secured sponsorships that funded initiatives, and led teams that actually delivered. Hosting, promoting, negotiating—it's all marketing, just offline.

Leadership, for me, meant taking responsibility early and making sure things actually moved forward.

College Committes I worked for

St. Francis Institute of Tech - Student Council

PR and Marketing Head

2023-2024

St. Francis Institute of Tech - Student Council

PR Executive

2022-2023

Computer Society of India - CSI SFIT

PR Executive

2022-2023

National Service Scheme - NSS SFIT

Volunteer

2022-2023

We also secured sponsorships from top brands

Contact Me

Let's surface your next idea.

Available for Digital Marketing projects, SEO Audits, Social Strategy, and Brand Campaigns.

Frequently Asked Questions

1. What makes you different from a traditional digital marketer?

I think about how marketing ideas translate into real digital experiences. Because I understand the basics of front-end development, I can spot gaps early and create solutions that are practical, scalable, and easier to implement.

2. How does your front-end knowledge help your marketing work?

Knowing front-end development helps me think beyond ideas and campaigns. I understand how pages are actually built, which makes it easier to design experiences that load well, feel intuitive, and convert better. It also helps me collaborate smoothly with developers.

3. Will you handle both marketing and website changes yourself?

In many cases, yes. I like being involved end to end, from planning to execution and optimization. For larger or more complex builds, I collaborate with other developers while staying closely involved in the strategy and UX direction.

4. Are you open to learning new tools or technologies?

Definitely. I enjoy learning and experimenting with new tools and technologies. Staying curious helps me keep my work relevant and improve with every project.