Project
Overview on Shramdaan
Shramdaan is an Indian handloom clothing brand and retail initiative that celebrates authentic, handcrafted garments woven by rural artisans using traditional handloom techniques, supporting sustainable fashion and fair trade while preserving India’s rich textile heritage.
Industry
Apparel & Fashion
Type
Omnichannel
Timeline
5 months
Performance
(1st July 2025 – 31st Oct) VS (28th Feb 2025 – 30th June 2025)
Clicks Improvement
0%
Impressions Improvement
0%
Ranking Improvement
0%
Approach
Performed an end‑to‑end SEO and content strategy overhaul for Shramdaan, focusing on optimizing product descriptions, category pages, and blog content with targeted handloom and sustainable fashion keywords. Enhanced metadata, refined site structure, improved internal linking, and fixed technical issues to improve crawlability and search relevance for artisanal clothing queries.
Outcome
Achieved measurable improvements in organic traffic and keyword rankings within the sustainable fashion and handloom segments. Increased visibility for key product categories, supported stronger engagement on product pages, and helped build long‑term brand authority for Shramdaan as a handloom clothing destination.